Some might not see this as a big deal, and perhaps it's not, but to me toy construction has always been a dad activity. I fully believe they intentionally made the mom the builder to subvert the traditional gender roles.
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I haven't seen the ad but, from what you've said:
Maybe it's a tiny bit of role subversion, but I'd say more positive than negative when you compare to the rest of the "Holiday" advertising landscape.
What race was each member of the family?
Also, was the weather terrible out, making it risky and dangerous to drive? If so, the husband going out is the better choice if one must go out in that weather.
Not just the weather. Being on the road on Christmas Eve is taking your life in your hands. No one is paying attention and everyone is thinks an extra 20 MPH will get them the last whatever from the store.
Christmas Eve shopping has never been crowded in my lifetime.
Also never been particularly dangerous for me where I live. Thanksgiving evening is a death trap though. Had a job for a while that had mandatory half staff on the Friday after thanksgiving so I often had to drive home a few hundred miles, always wrecks, usually bad. You never want to drive more than a few miles after dark on thanksgiving.
Bikes are gender universal. Girls love bikes too, eh?
The invention of the bicycle gave women more freedom than anything! They weren't allowed to ride horses by themselves, carriages cost a fortune & hiring 'cabs' cost money. But they could ride a bike & go anywhere!
For sure. Bikes are great for all kids. What I meant was that he was gifted something typical for a boy, rather than something explicitly feminine.
"Man goes out for milk while wife assembles their son's dollhouse."
That's a good attitude