Multiple industry articles have proclaimed the latest predator movie a big success after a “strong” opening weekend of… just $40 million domestic and $83 million global. Against a projected budget of over $100 million. With analysts saying it needs $262 million to break even.
By what metric is this a success? By straight comparison to the original, of course! The first predator only made $12 million domestic in its opening weekend!
In 1987.
As a completely new IP.
On fewer than half as many screens.
And then went on to make 80% of its total run after opening weekend.
On a budget of just $18 million.
Movie industry media are attaching Saturn V rockets to every goalpost and firing them into fucking space just to manipulate audiences into thinking this modern slop is popular and good. This shit will be lucky to lose $50 million.
In addition to what others have said about the advertising, it's also true that the studio does not take 100% of the ticket revenue. The theater will get some small percentage as well. This is especially true in foreign markets where the theaters get a bigger cut.
That's a much better point. I still think pretending that marketing isn't part of the budget is some finance spreadsheet bullshit. Of course the advertising is part of the cost of producing a movie.
You're talking about an industry that invented its own accounting so it would never pay taxes on its (on paper) nonexistent profits.
And the fact they've been allowed to get away with that for decades speaks volumes.
Of course it is, but like a wise sage once said, "It's Hollywood, Baby!"
The people in this community completely missed how the Eras Tour Movie saved the theatres from bankruptcy during the SAG-AFTRA strike. And, it wasn't by giving them
You are able to go to the theatre because of Swifties.