I went in there to return an Amazon package. I guess that's their get you in the door strategy now. I really wasn't super happy for that even I try to avoid Amazon too.
Always hated Kohl's, I was bitching about it ten years ago with people who I never understood why they shopped there. They did that mind manipulation crap, everything is "on sale" we just marked all the prices up 50% then offered a 50% off sale.
They did that mind manipulation crap, everything is "on sale" we just marked all the prices up 50% then offered a 50% off sale.
They do it because it works on normies. Kohl's is particularly brazen about it but it turns out that not engaging in that kind of fuckery puts you at a disadvantage. There was a relatively well known case of someone using the lack of manipulation as a pitch and it bit them in the ass.
You're probably thinking of former JCPenney CEO Ron Johnson. He tried to do year-round fair pricing, but it got him fired. Turns out people really like discounts, sales, and especially FOMO.
It's not even that people like it, but that they're more likely to purchase and see something as a fair price if it's marked down. If it isn't then most people are just going to assume that the listed price is an inflated pre-sale price.
Most people aren't familiar enough with many markets to actually know what normal prices are and clothing especially is the sort of shit normal men buy maybe once every few years.
I think they do some sort of coupon cash thing too. I've heard about. Like buy $100 and get $10 to spend next time. Women eat that shit up. It's the same ones that post garbage on the internet about "girl math"
I went in there to return an Amazon package. I guess that's their get you in the door strategy now. I really wasn't super happy for that even I try to avoid Amazon too.
Always hated Kohl's, I was bitching about it ten years ago with people who I never understood why they shopped there. They did that mind manipulation crap, everything is "on sale" we just marked all the prices up 50% then offered a 50% off sale.
Brick and mortar retail is dying for a reason.
They do it because it works on normies. Kohl's is particularly brazen about it but it turns out that not engaging in that kind of fuckery puts you at a disadvantage. There was a relatively well known case of someone using the lack of manipulation as a pitch and it bit them in the ass.
You're probably thinking of former JCPenney CEO Ron Johnson. He tried to do year-round fair pricing, but it got him fired. Turns out people really like discounts, sales, and especially FOMO.
It's not even that people like it, but that they're more likely to purchase and see something as a fair price if it's marked down. If it isn't then most people are just going to assume that the listed price is an inflated pre-sale price.
Most people aren't familiar enough with many markets to actually know what normal prices are and clothing especially is the sort of shit normal men buy maybe once every few years.
Yeah that's what I was thinking, it's women.
I think they do some sort of coupon cash thing too. I've heard about. Like buy $100 and get $10 to spend next time. Women eat that shit up. It's the same ones that post garbage on the internet about "girl math"
That would still be 25% off the original price.