Colbert lost CBS $40-50 million per year
(twitter.com)
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This highlights a fundamental difference between the "right" and the "left"
The "left" would view this as money invested in a propaganda network and payments made as patronage to prop up and reward their own side.
The "right" views it purely through market forces and is incapable of seeing why they were paying him or doing something similar.
How is "the right" incapable of seeing that? All I see is people calling him out as a propagandist.
GP points out that Colbert is being rewarded with a place at the trough, rather than given fee for service.
China (and a bunch of the Left) work by "Elite Capture"; which is they capture the top individuals in a field. A captured individual supports the party machine, and is rewarded for their loyalty.
Colbert is being cut off by circumstance, but he has already given the best years of his career to advancing the right views. All of CBS is captured; Colbert is a visible public face who is receiving a particularly large reward for his loyalty.
This is very different for the "market forces" "fee for service" arrangement that conservatives would consider. They look at these mediocre talents receiving unbelievable amounts of money and they are just confused.
Mike Cernovich a few years ago was trying to get his doco "hoaxed" off the ground and he said it was real hard to get funding from right wing people with money because they would immediately ask "but how will this make money" instead of seeing it as spending money to influence the culture. The ideal is pervasive.
This reminds me of when people on the right celebrates that woke content is bombing, like this is what will stop the propaganda machine. They don't know that the propaganda machine can bleed money forever as their sources of (((funding))) will never cease.
The right are purely mercantile, sons of the shopkeepers, and truly believe in an invisible hand of the market.