Now apply this mentality to the run-away inflation, which is nothing more than opportunistic greedflation.
(media.kotakuinaction2.win)
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Yeah, they price according to what people are willing to pay, but when the margins are high it can be kind of a self fulfilling prophecy.
If someone exposes how lopsided the margins are to a large enough portion of the customer base, enough people may change their spending habits to force a price change.
Well as McDonald's just learned the "oops inflation, sorry!" excuse doesn't work forever, and once you lose your reputation as being affordable (the only benefit Walmart has) it can devastate your margins anyway.
I watched some of a Super Size Me retrospective on Morgan Spurlock's documentary on YT the other night.
Half the comments were talking about how it wouldn't be possible for an average guy to afford to eat 3 square meals a day for a month at Rotten Ronnie's in 2025.
To give McDonald's one point of credit, there does exist a lot of abusable deals and combos to get food for still cheap (though obviously less than before).
But you won't know about them unless you use the self-order kiosk. The tards and teens behind the counter/drivethru aren't going to offer it, if they even know about it, and will just type in the simplest version for them of your order. Which is usually more expensive.
So you are locked into deciding if you want convenience or price, when they literally built their empire on offering both. And the vast majority of people don't know that, so they just see the price and drive off likely for good.
Franchisees have no incentive to advertise these deals. They're loss leaders mandated by corporate because line go down, and the suits have no idea how bad things are on the ground.
It bears repeating that McDonald's is a real estate company that happens to sell burgers.