catfishing is KILLING gaming | Dragon Age Veilguard Roast
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Catfishing is literally a bait and switch though. The bait is the "hot chick" being presented and the switch is that its a completely different person baiting you in.
But "hot chick" isn't what they're advertising. These games are advertising mannish freaks.
Apparently the term is from a movie with an at least reasonably attractive catfish.
The "hot chick" in this scenario is the awesome game company you remember, with the fake picture being their Company Logo. Whereas in reality that is a complete bait to do a switch on you with their current company who is using that logo to hide reality.
Its using the term in a metaphorical way to show that the action is similar, using an example that people already know and resent.
So metaphorically it's a specific kind of bait and switch, with a catfish, except without the fish.