catfishing is KILLING gaming | Dragon Age Veilguard Roast
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The "hot chick" in this scenario is the awesome game company you remember, with the fake picture being their Company Logo. Whereas in reality that is a complete bait to do a switch on you with their current company who is using that logo to hide reality.
Its using the term in a metaphorical way to show that the action is similar, using an example that people already know and resent.
So metaphorically it's a specific kind of bait and switch, with a catfish, except without the fish.