Reminder that Reddit misrepresented all its large sub's activity to mislead advertisers into believing their adds were shown to more people that in reality.
Except one sub. Reddit lied by fudging the data about The Donald to pretend it had less active users and engagement than reality. ( edit : see Dank correction ).
Imagine thinking a website where the head admin would literally sit there modifying the database to stealth edit users comments has any legitimate data at all. Anyone giving them money deserves what they get.
To be technically correct, they fudged the subscriber numbers that was shown on the sidebar, and gave a much larger number number to the advertisers. So they wanted denizens of the_Donald to think they were less numerous than they actually were.
The only way for Reddit to ever be profitable is if they just accepted their position as a pornography company, considering that's around 50% of their traffic.
Advertisers discount all those views. They have metrics for how effective the campaigns are, such as click-through rate. And then they pay competitive rates for that advertising. It doesn't matter if there's 60% fake users because you just lower the per impression rate that much. And like I said they have some visibility into how many impressions are getting eaten by bots. Or at least how many are ignored, which is the same thing to them.
Reminder that Reddit misrepresented all its large sub's activity to mislead advertisers into believing their adds were shown to more people that in reality.
Except one sub. Reddit lied by fudging the data about The Donald to pretend it had less active users and engagement than reality. ( edit : see Dank correction ).
Imagine thinking a website where the head admin would literally sit there modifying the database to stealth edit users comments has any legitimate data at all. Anyone giving them money deserves what they get.
To be technically correct, they fudged the subscriber numbers that was shown on the sidebar, and gave a much larger number number to the advertisers. So they wanted denizens of the_Donald to think they were less numerous than they actually were.
Thank you.
The only way for Reddit to ever be profitable is if they just accepted their position as a pornography company, considering that's around 50% of their traffic.
Advertisers discount all those views. They have metrics for how effective the campaigns are, such as click-through rate. And then they pay competitive rates for that advertising. It doesn't matter if there's 60% fake users because you just lower the per impression rate that much. And like I said they have some visibility into how many impressions are getting eaten by bots. Or at least how many are ignored, which is the same thing to them.