Advertisers discount all those views. They have metrics for how effective the campaigns are, such as click-through rate. And then they pay competitive rates for that advertising. It doesn't matter if there's 60% fake users because you just lower the per impression rate that much. And like I said they have some visibility into how many impressions are getting eaten by bots. Or at least how many are ignored, which is the same thing to them.
Advertisers discount all those views. They have metrics for how effective the campaigns are, such as click-through rate. And then they pay competitive rates for that advertising. It doesn't matter if there's 60% fake users because you just lower the per impression rate that much. And like I said they have some visibility into how many impressions are getting eaten by bots. Or at least how many are ignored, which is the same thing to them.