Its also a problem of the "infinite growth" model that all the governments and businesses of the world ascribe to. Where holding down a market and population unquestioningly isn't enough, you need to be constantly getting more.
Does it make sense in any world how you can have Bud Light appeal to both white rednecks AND dainty liberals? Nope, but they will certainly try because its an "untapped market."
Literally what happened with Star Wars and countless other franchises. The biggest untapped market for any product is always the people who don’t like the product.
I think the biggest problem is the word "untapped".
To "tap" is to syphon and remove something. Tapping maple trees for sap. Tapping barrels for wine. It implies it will dry up, run out.
But the thing is still there, it will always still be there. The act of taking its money does not cause it to deplete itself. If you sell oranges, people who like oranges will buy your product until the end of time, and people who don't, won't. If you make very specific formula action movies, people will buy it 'til the end of time if they like it, and those who don't, won't.
They are tapping markets, as in they know the market is not forever, and is just a quick cash grab. And to do this, they are untapping their existing markets to move those spigots. And then astounded when they have less maple syrup at year end, when they removed all those spigots from those old and poked-at maple trees and put them on birch instead.
Its also a problem of the "infinite growth" model that all the governments and businesses of the world ascribe to. Where holding down a market and population unquestioningly isn't enough, you need to be constantly getting more.
Does it make sense in any world how you can have Bud Light appeal to both white rednecks AND dainty liberals? Nope, but they will certainly try because its an "untapped market."
Literally what happened with Star Wars and countless other franchises. The biggest untapped market for any product is always the people who don’t like the product.
I think the biggest problem is the word "untapped".
To "tap" is to syphon and remove something. Tapping maple trees for sap. Tapping barrels for wine. It implies it will dry up, run out.
But the thing is still there, it will always still be there. The act of taking its money does not cause it to deplete itself. If you sell oranges, people who like oranges will buy your product until the end of time, and people who don't, won't. If you make very specific formula action movies, people will buy it 'til the end of time if they like it, and those who don't, won't.
They are tapping markets, as in they know the market is not forever, and is just a quick cash grab. And to do this, they are untapping their existing markets to move those spigots. And then astounded when they have less maple syrup at year end, when they removed all those spigots from those old and poked-at maple trees and put them on birch instead.