Don't buy games from people who hate you: Hooded Horse.
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The storefront cut has not one thing to do with the consumer.
It's a complete non sequitur and evidence you're dealing with someone that believes in Labor Theory of Value.
Remember the Ubisoft Store?
Remember Battle.net?
Remember Origin?
Many publishers have tried making their own boutique storefronts to get away from le ebil Steam's grotesque 30% margin. Every single one of them crawled back to Gabe eventually. Guess 70% of sales revenue is better than ZERO.
And frequently it's the exact same people clamoring for seventy or eighty dollars base game prices these days.