Funko Goes Pop: The Death of Fake Nostalgia
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Funko was never substainable because people, if they wanna buy that trash, will only buy specific characters. Now.. if they put out say an obscure character from an obscure movie like... dr weir from event horizon. And then release hundreds of thousands of that into the world. That shit is gonna sit there for a long time. Someome comimg along would have to like event horizon, the character or the actor. Multiply that with tens of thousands of characters..
There arent enough funko "collectors", the ones that buy every funko. My dad bought thousands of funkos during covid.. terrible terrible waste of space and ugly. Most dont sell for shit. Like 5 to 10 bucks. Shit.. after fees, taxes and inflation, lucky to make your money back. Not to mention wasting time and other costs to list them to sell.
Edit to change weird to weir.
That's what made them big ... and caused them to collapse. It happened to many companies, e.g. Magic the gathering (except they managed to recover by MASSIVELY reducing print runs and biting the bullet of decreased revenue). The whole collectible (fake manufactured collectibles and real ones) market was out of whack due to covid.
Mtg recovered by riding the pokemom boom and a final fantasy collab. The pokemon boom seems artificial as hell.
The Pokémon boom was due to the sneaker market collapsing and a bunch of “investors” getting involved, artificially blowing everything up for a few months.
Sneaker heads.. eugh.