Funko Goes Pop: The Death of Fake Nostalgia
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That's what made them big ... and caused them to collapse. It happened to many companies, e.g. Magic the gathering (except they managed to recover by MASSIVELY reducing print runs and biting the bullet of decreased revenue). The whole collectible (fake manufactured collectibles and real ones) market was out of whack due to covid.
Mtg recovered by riding the pokemom boom and a final fantasy collab. The pokemon boom seems artificial as hell.
The Pokémon boom was due to the sneaker market collapsing and a bunch of “investors” getting involved, artificially blowing everything up for a few months.
Sneaker heads.. eugh.