Et tu, Gaben?
(media.scored.co)
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Devil's advocate: Freaks buying bad games with Tumblr art is probably a decent amount of money when you're taking 30% of the indie/blogger self-fellatio machine's revenue. Storefronts are different than being a dev or publisher. If you're a game studio and you try to appeal to the 0.05% at the cost of 30%+ of your audience, you're retarded. If you're Steam or Kickstarter though? You're really not going to lose anyone over ads, but you will win over the spergs who clap when they see themselves "represented." Consider that Valve probably made about $1m by hosting just Gone Home on their storefront.
BUT it only works as long as you don't cave to them on any sort of actual policy because then they will drive your company into the ground by alienating your majority customers.
The reason is probably far simpler. Ad agencies are generally woke. Valve doesn't do these commercials in house and Gaben really doesn't give enough of a shit to care whether or not the agency uses a tranny.
Besides Steam is dependent on the payment processors that push the woke agenda. They can't afford to piss them off. So no good reason for Valve to get involved in politics.
or they got a big amount of cash from banks or threats from the adl to do it.
To include a tranny in a commercial? Who appears on screen for maybe 2 seconds?
think in more general terms.