The biggest untapped market for any product is people who don’t like or need that product. The best way to attract that untapped market is to change your product into something completely different that appeals to those people. Frequently, these changes are literally antithetical to the original product.
But the audience for gaming was already fully locked in. Most of us already had been since before we were ten. They had a customer base more passionate and dedicated than any other product could ever dream of.
There were people who bought multiple systems just so they could have all of them, there were guys whose entire bedrooms were trophy rooms of merch and bedspreads and DVD box sets and painted models & figurines, many of them still host their YouTube channels and podcasts from them.
My point is the “untapped market” for gaming was ridiculously tiny and didn’t care about video games anyway. They didn’t understand them, they never followed the franchises, never watched the movies, never read the comics, never bought the games.
Looking at THOSE people and thinking, “OMG we’re gonna make so much more money if we just appeal to them also” is as retarded as trying to force ass and titties into Hallmark movies.
But what’s worse is they didn’t just try to appeal to the wrong audience, they actively told their far BIGGER existing audience to all go fuck ourselves. Over and over and over for a decade now. And yeah there’s been a bit of a cultural shit recently, but the studios are all still churning out woke slop, pushing all digital, jacking up prices and hiring activists.
You’d assume that decades and decades of advertising and marketing strategy had to have taught them this would all end in laughable disaster, but it’s like they honesty all believed the paychecks from Soros or USAID (or whoever) would never run out. Either that, or they deliberately WANT the industry to die.
The biggest untapped market for any product is people who don’t like or need that product. The best way to attract that untapped market is to change your product into something completely different that appeals to those people. Frequently, these changes are literally antithetical to the original product.
But the audience for gaming was already fully locked in. Most of us already had been since before we were ten. They had a customer base more passionate and dedicated than any other product could ever dream of.
There were people who bought multiple systems just so they could have all of them, there were guys whose entire bedrooms were trophy rooms of merch and bedspreads and DVD box sets and painted models & figurines, many of them still host their YouTube channels and podcasts from them.
My point is the “untapped market” for gaming was ridiculously tiny and didn’t care about video games anyway. They didn’t understand them, they never followed the franchises, never watched the movies, never read the comics, never bought the games.
Looking at THOSE people and thinking, “OMG we’re gonna make so much more money if we just appeal to them also” is as retarded as trying to force ass and titties into Hallmark movies.
But what’s worse is they didn’t just try to appeal to the wrong audience, they actively told their far BIGGER existing audience to all go fuck ourselves. Over and over and over for a decade now. And yeah there’s been a bit of a cultural shit recently, but the studios are all still churning out woke slop, pushing all digital, jacking up prices and hiring activists.
You’d assume that decades and decades of advertising and marketing strategy had to have taught them this would all end in laughable disaster, but it’s like they honesty all believed the paychecks from Soros or USAID (or whoever) would never run out. Either that, or they deliberately WANT the industry to die.
I can’t tell anymore either way