After the last fifteen years of them, why would anyone, ever, believe them?

It's like Target. You made yourself THE fag store. You only tried to pivot away from that when it bit you in the ass. And even though their now previous CEO tried to halfassedly cater to the non perverts again, too little too late.

The point of boycotting wokist companies isn't reforming individual ones. The point is burying them as an example to anyone else thinking about going woke. The point is deterrence.