The idea is that they'll lose just that, millions of dollars in lost sales as people gravitate away from them and towards brands that don't do subscriptions.
Ideally yeah, problem is the profit margin on a $50,000 car is only like $3500. So adding $1000 or $2000 of 1's and 0's is a huge increase in profits because you don't have to build anything - it's all gravy. Automakers will likely slowly start aligning on this until everyone is doing it. They don't have to overtly conspire because they all see the same numbers.
Sorry, I am just blackpilled on this. The only way I can see this turning around is something like a massive cyber terrorism incident like remotely bricking thousands of vehicles.
The idea is that they'll lose just that, millions of dollars in lost sales as people gravitate away from them and towards brands that don't do subscriptions.
Ideally yeah, problem is the profit margin on a $50,000 car is only like $3500. So adding $1000 or $2000 of 1's and 0's is a huge increase in profits because you don't have to build anything - it's all gravy. Automakers will likely slowly start aligning on this until everyone is doing it. They don't have to overtly conspire because they all see the same numbers.
Sorry, I am just blackpilled on this. The only way I can see this turning around is something like a massive cyber terrorism incident like remotely bricking thousands of vehicles.