A drop that hard, that soon after opening means the "word of mouth" was terrible for this film.
Advertise all you like, if someone tells all their friends how good/bad a movie is? They'll go see it/not see it accordingly.
Mad Max: The Road Warrior was initially 'panned' by critics but the audience loved it! iirc it rose in ticket sales for its first 4-5 weeks.
A drop that hard, that soon after opening means the "word of mouth" was terrible for this film.
Advertise all you like, if someone tells all their friends how good/bad a movie is? They'll go see it/not see it accordingly.
Mad Max: The Road Warrior was initially 'panned' by critics but the audience loved it! iirc it rose in ticket sales for its first 4-5 weeks.