What a surprise, Expedition 33 isn't as indie or double AA as I thought
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I'm insanely suspicious of any game that explodes suddenly on social media.
Yea, I have noticed a lot of shills hyping the shit out of it as well. That doesnt happen with organic word of mouth
Even without any clear tells, just the fact that they've put so much effort into capturing social media space makes everything which achieves widespread popularity on social media, suddenly, instantly suspect.
I first saw an ad for it on the launcher of a gacha I play (not even a big game), so I immediately dismissed all other instances of it as some kind of eastern junk. However, the sheer number of people all talking about it at once set off my alarm bells, too.