Well, that's the title of Smash JT's video. Seems like it all adds up. Haven't seen this posted yet. https://www.youtube.com/watch?v=kqNdol2HbV4
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NGOs are almost always GOs.
I read this as the big N
Deep down we already knew that DEI was being forced into everything. Movies, shows, comics, games, etc. It had to be government.
It was posted 2 days ago
https://kotakuinaction2.win/p/19BGKCOjQu/sweet-baby-inc-exposed-youtuber-/c/
Perplexity:
Introduction & Context
Smash JT introduces a bombshell report from the YouTube channel Gothic Therapy.
The focus: Sweet Baby Inc, a "narrative consultancy" in the gaming industry, is allegedly not what it claims to be.
The video promises to reveal evidence that Sweet Baby Inc is actually a government-backed propaganda operation.
Sweet Baby Inc’s Public Image
Sweet Baby Inc presents itself as a narrative development studio supporting marginalized voices in gaming.
The video claims this is a "smokescreen" for their real origins and activities.
The company is known for promoting DEI (Diversity, Equity, Inclusion) initiatives in games.
The Exposé: Gothic Therapy’s Investigation
Gothic Therapy’s investigation uncovers discrepancies in Sweet Baby Inc’s founding story.
Official filings contradict the public narrative of the company’s origins.
The supposed founders (David Baddard, Kim Belair, Audrean McIll) are not the whole story.
The Mysterious Founder: Terrence Jason Huberts
Corporate documents show Terrence Jason Huberts as a vice president, director, and shareholder at Sweet Baby Inc’s inception.
Huberts’ name was later scrubbed from records, with shares reassigned to Kim Belair.
The video suggests this is a deliberate cover-up, not a standard correction.
Government Connections
Further digging links Terrence Jason Huberts to Terry Huberts, a former British Columbia legislator and government official.
Terry Huberts designed government frameworks embedding private contractors into public systems.
The video implies that Sweet Baby Inc’s creation fits this pattern of government-backed influence.
Alternate Corporate Identity
Sweet Baby Inc registered an alternate name, "Design Sweet Baby," on the same day as its original incorporation.
The video speculates this was a “lifeboat” or backup plan in case the main company failed or was exposed.
Media Complicity & Protection
The video criticizes games journalists, particularly Alyssa Mercante (formerly of Kotaku), for defending Sweet Baby Inc and attacking critics.
Smash JT claims to have been sued by Mercante after questioning her coverage, suggesting a desire to suppress scrutiny.
Accusations of Harassment as a Shield
Sweet Baby Inc and its defenders are accused of using claims of harassment to deflect criticism and investigation.
The video argues that legitimate criticism is mislabeled as harassment to avoid accountability.
Personal Retaliation
Smash JT recounts an incident where a former Sweet Baby Inc employee (Chris Kindred) allegedly tried to get him fired by contacting his employer and making serious accusations.
Kindred is no longer with Sweet Baby Inc, but the incident is presented as evidence of the company’s hostility toward critics.
Conclusion & Implications
The exposé is described as the first concrete evidence of government involvement with Sweet Baby Inc.
The video suggests there may be more companies like this in the gaming industry, pushing ideological agendas under the guise of narrative consultancy.
Smash JT thanks Gothic Therapy for their investigation and encourages viewers to read the full article and watch the original exposé.
The video ends with a warning to Sweet Baby Inc that their secrets are coming to light.
Summary
The video claims that Sweet Baby Inc is not a grassroots narrative consultancy, but a front for Canadian government-backed propaganda, with a hidden founder linked to government operations. It accuses the company and its media defenders of covering up these origins, using harassment claims to silence critics, and acting aggressively toward those who investigate them.
Reminds me of DiGRA