"From just £4 a month" - Even in its death throes the Guardian continues to obfuscate the truth
(media.kotakuinaction2.win)
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99 is also one of the psychologically appealing numbers. It makes you feel like you're right there if it's a price it makes you think it's not as expensive as just 100.
And the third checker got a final number 5. Three different numbers! Also the three biggest human-incentivised numbers.
I have a feeling their numbers go up in line with the deadline, and are meant to pass the deadline at just before the end of it, going up onto key psychology numbers, and is completely unrelated to the actual number of donors. Could be wrong, but seems on-schedule for a "just barely".