Right, it is, but I'm not sure what is 'good' and what is 'bad'. To tell you the truth, 88 million internationally doesn't sound bad to me. If they make thrice that, they've made the budget. And then people say that marketing costs come on top of that. But I don't know anything about this stuff, so who knows?
Usually if Disney says it’s x budget you can tag another 50-100 million they’re not reporting (reshoots, Hollywood accounting, etc) then double it for promotions. Realistically the break even point for these movies would be around 600 million. The few times we’ve seen the receipts Disney has always underreported their budget and never report marketing costs.
Hollywood accounting. Let’s say they ran 1/3 of their advertising costs through Hulu, FX, ABC, etc. that’s Disney putting money and business back into their other pockets and since every film is its own “company” anymore they can rape it for all it’s worth, then write it off as a loss while their other companies make a profit.
Right, it is, but I'm not sure what is 'good' and what is 'bad'. To tell you the truth, 88 million internationally doesn't sound bad to me. If they make thrice that, they've made the budget. And then people say that marketing costs come on top of that. But I don't know anything about this stuff, so who knows?
Usually if Disney says it’s x budget you can tag another 50-100 million they’re not reporting (reshoots, Hollywood accounting, etc) then double it for promotions. Realistically the break even point for these movies would be around 600 million. The few times we’ve seen the receipts Disney has always underreported their budget and never report marketing costs.
Thanks, makes sense. Although... why on earth would you spend $300 million to promote a sure failure?
Hollywood accounting. Let’s say they ran 1/3 of their advertising costs through Hulu, FX, ABC, etc. that’s Disney putting money and business back into their other pockets and since every film is its own “company” anymore they can rape it for all it’s worth, then write it off as a loss while their other companies make a profit.