Hollywood accounting. Let’s say they ran 1/3 of their advertising costs through Hulu, FX, ABC, etc. that’s Disney putting money and business back into their other pockets and since every film is its own “company” anymore they can rape it for all it’s worth, then write it off as a loss while their other companies make a profit.
Thanks, makes sense. Although... why on earth would you spend $300 million to promote a sure failure?
Hollywood accounting. Let’s say they ran 1/3 of their advertising costs through Hulu, FX, ABC, etc. that’s Disney putting money and business back into their other pockets and since every film is its own “company” anymore they can rape it for all it’s worth, then write it off as a loss while their other companies make a profit.