Ubisoft is pulling out of the Tokyo Game Show
(twitter.com)
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Its not even owning the Chuds. Its going out of their way to find new insidious fuck ups to embroil themselves with further.
Because its not like they are announcing these things and boasting about it, which is what they would do if they were trying to own someone (like gay black samurai was). Its constant little under the radar controversies which only a really keen eye could even point out.