"We underestimated influencers in 2016. How do we neutralize them?"
(media.kotakuinaction2.win)
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It would have to be from the audience for them to be independent. Once you have a big benefactor or investor, you're not longer independent.
My only problem is with calling them independent. They're not independent.
What if someone in the audience has more disposable money than the rest of it. Is he an investor now?
Depends on whether there is some form of contract, but also whether there is influence.