There's a joke to be made somewhere here. (the flags are which country plays the game the most)
(media.kotakuinaction2.win)
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Because people are easily manipulated and will be highly motivated to win any competitions even if they're fake and nonsensical. Back in 2014 one of my university buddies worked at a chain restaurant, and they had a competition there where the franchise in the province that sold the most of one type of beer would win a prize but if you finished in the bottom-3 of the competition you'd get corporate audited. Fun fact: the place he worked at was the only one in the entire province.
So they won the prize before being promptly audited, then?
If I remember right the prize was % off coupons for the restaurant, which is probably the biggest slap in the face possible. "We're not making enough money, so we hope when you're not working you use the min wage we give you to spend more money here"