Trump is back on Twitter
(nitter.poast.org)
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Placebos are effective until they aren't. Someone drinking Diet Coke thinks they have made a huge change to their diet, and will therefore undergo far less changes elsewhere while also drinking something that is only marginally less fattening in full healthy diets (something fat people rarely have to begin with).
I've seen chubby people drink diet soda, and less obese ones. People who kinda cared but not really that much. But anyone who is "thin" isn't going to be drinking a soda at all and staying thin. Short of the super metabolism guys, and they could drink soda by the gallon and be thin.
It's categorically wrong to claim that diet soda is "marginally" less fattening compared to full sugar soda.
We're talking about zero calories in diet vs at least 150 calories per serving for regular cola in liquid form with zero nutritional value.
But as your overall point covers, weight loss & diet soda isn't as simple as "less calories in product = healthier". There's obviously deleterious effects occurring with diet soda beyond the simple calorie reduction, either through yearning to replace the faked calories through hormone signaling to increase appetite or by some other more complex metabolic derangement (gut flora?) that causes the "zero calorie" swapping strategy to not work.
I went with marginal because I didn't feel like going educate myself on the gritty details I've forgotten for someone saying something that patently retarded.
Even if it was physically effective to some extent, which as you say isn't guaranteed, the psychological aspect means it will always fail. Because the type of person to drink diet soda isn't fat on just soda, but will absolutely be the type to think swapping to diet is "enough." In fact, it will often trick them into thinking they have "done something" in their brain and thereby deserve a "little treat" for it.
Those mindsets are why nearly all diets fail in people, the brain is fiercely self protective to the body's detriment and will absolutely maintain its own homeostasis tricks subconsciously if you don't hold it to account.