It's a modern element that such a role be needed. Get someone in-house. Buying these "connections" through a community manager is nothing more than buying pozzed elements. Might as well consult with SBI or similar groups, because that's the end result of these people who push marketing, because they ALWAYS apply pressure internally to try and change the culture because "that's what's marketable".

Again, of the three things you mentioned for a community manager, there is only one that has any merit in the slightest, and that's marketing. Controversy and fanbase policing is irrelevant bullshit that marketing losers push to try and further control the core company through fearmongering ("if you don't do what I tell you to do, there will be controversy and the fanbase will lash out unless they're policed well enough!").

Again, I disagree that this position is needed. You're trying to make is seem like a necessary evil, but I don't think it is. You simply need someone who is a part of the core team to take a step back to engage for marketing purposes that will ACTUALLY represent the company, rather than hiring some freak that will ultimately rot the company from the inside out.

Or, let me re-iterate: Hiring one of these freaks is a red flag. Because the kind of people who would hire a freak almost certainly already aligns with said freak. So it's less that they'll rot the company, but rather that a rotting company will rely on these freaks to get the job done and make sure they're as thoroughly pozzed as they possibly can be.

Any space that isn't explicitly anti-SocJus will inevitably fall to SocJus infiltrators. It's happened time and time again, yet people are still deluding themselves that letting foxes into the hen house will somehow work this time and not result in utter shitshows.