Marvel comes up with their own Overwatch clone
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More like "why should we greenlight any new projects that aren't going to leverage Disney Infinity".
Some nameless fools somewhere in the organization thought the idea of selling playable characters at $10 a pop was the best thing since abusing fastpass as a hotel perk.
They didn't win every argument, some games approved anyway, but this is why Infinity 2.0 was basically "Marvel Edition".
I believe they looked at Skylanders (after it made the idea of UB Funkeys profitable) and said, "hey we can do that" and shat it out as fast as possible. No different than them making their own MTG/Yugioh clone recently, riding the trends