The end of Kotaku?
(twitter.com)
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Yeah, that’s what I find weird. Are they seriously trying to pivot to being a game site? They know the reputation they have, right? You can’t just cast that off by putting up shitty “guides.”
They're targeting ad revenue from gaming SEO, which should be easy because Google likely already rigs the algorithm in favor of Kotaku. They want those IGN and Polygon clicks. Even Forbes is doing that shit.
Maybe they'll redeem gamer journos by posting a video of a completed Cuphead tutorial.
They’re gamers, mot miracle workers.