Worst-case scenario, it is.
(delistedgames.com)
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Like Star Wars before hand? There was an application system to get into that. People who couldn't get in made their own series. Check out Steven Kent's Clone Series.
I'm also pretty sure this was a big part of how Star Wars got to be as big as it did. Anyone being able to license a book or game, meant there was plenty of content and natural selection meant only the best stuff succeeded. Disney giving EA an exclusivity deal was one of the early signs that they had no idea what the fuck they were doing.
Big company gets big company to make big game. The logic should be sound but it's not.
The problem wasn't EA getting the rights, but rather EA getting the rights exclusively. They wound up missing out on potential money from other companies and EA actually brought a lot of negative attention, when they pulled that micro-transaction BS with Battlefront 2.