The NFL knows they are bleeding numbers from the male demographic after the Krapernick kneeling/ BLM stupidity, which is why they have for the past few years tried to push women in the forefront of football and get them as viewers. This is why we had the retarded Super Bowl commercial with the mexican flag football chick outrunning NFL pros, why magically women “assistant coaches” started popping up, and now why the corporate media and NFL are pushing “OMG Taylor swift and Travis Kelce!” With her being at the chiefs games plastered everywhere. This all screams hail corporate manipulation to get retarded “swifties” to suddenly start watching football.
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Pretty much, they fucked with their long term audience and are desperately trying to pander to another to replace numbers.
Which won't work, most women aren't into sports, looking at TV viewing habits, they're into reality tv and crime documentaries.
Their ideas of sports is real housewives of Beverly hills drama.
They don't have to replace anybody, the NFL never lost any significant audience. Taylor Swift fans getting really into the Chiefs is just a lucky bonus for them.