In the nearby city, Target bought Zellers and shut down after a few months.
They claimed to have fantastic low price. Shit was expensive. The store was not improved in any way, the interior was uglier.
Target also failed to do a simple yet very popular PR move with the local costumers : pick a French name for their division here.
Sometimes ''but muh brand recognition'' has merit to keep the foreing language name, here it didn't. Nobody knew Target for anything but replacing the Zellers.
It's like they didn't even bother trying to make it work.
They didn't. Thing was barely open a month or two here, it seems, and then bam, closed.
The only good thing about it was that the good grocery store was able to then move into its space; its old building is condemned but hasn't been ripped down yet.
In the nearby city, Target bought Zellers and shut down after a few months.
They claimed to have fantastic low price. Shit was expensive. The store was not improved in any way, the interior was uglier.
Target also failed to do a simple yet very popular PR move with the local costumers : pick a French name for their division here.
Sometimes ''but muh brand recognition'' has merit to keep the foreing language name, here it didn't. Nobody knew Target for anything but replacing the Zellers.
It's like they didn't even bother trying to make it work.
They didn't. Thing was barely open a month or two here, it seems, and then bam, closed.
The only good thing about it was that the good grocery store was able to then move into its space; its old building is condemned but hasn't been ripped down yet.