The Warner Bros. movie division signed the deal with the company Cinelytic and will reportedly “leverage the system’s comprehensive data and predictive analytics to guide decision-making at the greenlight stage,” according to The Hollywood Reporter (THR).

Founded four years ago by Tobias Queisser, Cinelytic has been building and beta testing the platform for three years. In 2018, the company raised $2.25 million from T&B Media Global and signed deals with Ingenious Media (Wind River) and Productivity Media (The Little Hours). STX, which endured a number of flops in 2019, including Playmobil and Uglydolls, became a Cinelytic client in September.

While the platform won’t necessarily predict what will be the next $1 billion surprise, like Warners’ hit Joker, it will reduce the amount of time executives spend on low-value, repetitive tasks and instead give them better dollar-figure parameters for packaging, marketing and distribution decisions, including release dates.

Here's the real story buried in the details:

The AI system could also function as a risk-management strategy by helping the studio avoid spending big money on projects that would perform poorly with audiences.

Good luck getting any film greenlit that doesn't contain the programmed 'interests' which I'm sure won't be programmed by a bunch of Hollywood pedophile cunts...