Seems that the company realized that the people who dropped the brand aren't coming back, so they have no choice but to go all the way with their previous direction and hope it works out.
They've now really taken a side, so we'll see if there are still more people willing to boycott them for it.
Seems that the company realized that the people who dropped the brand aren't coming back, so they have no choice but to go all the way with their previous direction and hope it works out.
They've now really taken a side, so we'll see if there are still more people willing to boycott them for it.
They're opening themselves up to class action lawsuits for destruction of shareholder value.