Bud Light doubles down on trannies
(media.kotakuinaction2.win)
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Let’s talk market for bud light, their “seltzers” are selling like dogshit before tranny cans, and after. Even Mexicans switched years ago despite the chelada cans. So their entire market was young “frat” guys and blue collar workers. Instead of trying to strengthen their weakening consumer base of men, they said let’s go after the women and trannies after failing repeatedly. This is bureaucracy levels of incompetence that has now become standard in ESGland.
And most of those customers did it entirely through inertia, rather than some specific love. The kind of consumer base you don't rock because of how easily lost it is and impossible to get back without a generational inheritance.
You basically described the strategy of our hobbies as well. “All these guys consistently buy our product….. let’s market to women who do t buy our product”.