Revanchist is the word I found, but I dunno if it works as a brand. The point is we need something that denotes retaking the ground that has been lost, because Conservatism is just a movement of losing slowly while convincing yourself you're doing some good.
Revanchist is the word I found, but I dunno if it works as a brand. The point is we need something that denotes retaking the ground that has been lost, because Conservatism is just a movement of losing slowly while convincing yourself you're doing some good.
I like revanchist, but it probably won't appeal to people who aren't already on your side (at least in part).