If you don't know what this is, Hershey in canada made a stupid ad for "women's day" with a tranny in it. The Daily Wire hosts made a lot of fun of this, and rolled out a rapid response offering to sell a "Jeremy's Chocolate" supposed alternative to "woke chocolate". This was modeled to look like a repeat of their "Jeremy's Razors" company, which they made to spite a razor company that loudly quit advertising on Daily Wire as a woke virtue signal. They used the same ad style with Jeremy Boreing doing his little "wannabe god king" routine.

So this is their product page. It's $7 for a 1.5oz bar of chocolate. So how much does the same product from Hershey's cost? Only $1.20. That's an insane markup. I just put a single chocolate bar into checkout. It's USD $12.53. For something I can get for $1.20 at the store. It's more than 10x the price.

1. Asking conservatives to pay $7 for a product that widely retails for $1.20 is just taking advantage of and cheating your customers. I haven't priced out Jeremy's Razors, but I'll assume they are competitive. This is not. This is an exploitative short term cash grab, not an attempt to build a new brand or make a competing product. It's just trying to get themselves rich by exploiting a political movement. That's grift.

2. The Daily Wire is not a public company. It's a private for profit corporation owned by Ben Shapiro, Jeremy Boreing, Caleb Robinson, and Farris Wilks. Giving them lots of money doesn't "support the cause" it just boosts their net worth. If the company was taken public, that would be a different story, but as long as it's a private for profit company, it exists to make its owners rich more than anything else. Nothing wrong with that as long as they offer an actually competitive product.

3. I think the whole "Jeremy Boreing as god king" bit is stupid. I think they put him as the front man on these side hustles because he has nothing to do, unlike Shapiro who is churning out content. Jeremy Boreing comes across as effeminate to me to the point of almost seeming homosexual. Him trying to act like a cross between James Bond and Donald Trump doesn't work at all.

4. If you don't know the logistics of how Daily Wire can launch a chocolate product in 24 hours, it is simple. You know how Costco has the Kirkland brand, and how supermarkets have their own "store" brands? Factories that produce products will wholesale those products out with the buyer's branding. China is famous for this especially since nobody wants to buy Chinese branded shit. (though China got better at fake branding and now dominates Amazon, for example) I would bet that all the chocolate factories in the US are already owned by brands. So basically all the Daily Wire did was contact a chocolate wholesaler and set up a contract to buy chocolate in bulk for a discount where the factory will print and package using the Daily Wire's branding. We have no way of knowing what the source of this chocolate is unless they admit it. It could be coming from China for all we know. It should be pretty obvious that DW is paying much less than $1.20 per bar, though.

The Right has to put up with a lot of grifters because the "establishment" doesn't serve us, and for now, we are a niche market which lacks the ordinary competitive checks and balances are more highly competitive market would have.

My main problem with Jeremy's Chocolate is that it is fundamentally disrespectful to charge people an insane markup 583% over Hershey's retail price, and then try to market it as "stick it to the wokes! support conservative business! we're building alternatives!" No you aren't. Stop lying. You're taking advantage. Fuck you.