Don't use the term Pureblood, it offends people.
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Wiping your fuck up under the rug isn't anyone's responsibility. You fucked up. Work on fixing that rather than bitching because you get reminded about it occasionally. Use it as a reminder to not let it happen again.
The real issue for them is all the potential side effects that aren't known. Something that anyone who wasn't completely ignorant of how pharmaceutical companies should've seen coming. They realize that there are a lot of people dying from "mysterious causes" and they subconsciously make the connection, so being reminded of their failings terrifies them.
I'm not even sure if it's that deep. I think they just don't want to be reminded of their fuckup, when ultimately they should use that reminder to (at the very least try to) never let a fuckup like that happen again. Yes, there are those elements as well, but I don't think that quite ties in with use of "pure blood" as a specific term.