I don't think they have gone after password sharing yet outside of some South American markets.
I read an article yesterday that they're going to roll it out in the US next year. The article said they're going to use IP addresses, which is going to cause them trouble with people who are logging into their Netflix accounts away from home.
Anecdotal, but almost all of the comments in the article said that they wouldn't pay if they were borrowing someone else's password or that they would consider canceling if they were an account holder. Apparently, Netflix is only worth it to a lot of these people if they can share with their friends and family.
To many, watching TV is a communal activity. You discuss what happens in the shows, it provides a safe and known conversation topic at get-togethers. Of course people find value in being able to make sure everyone is on the same page.
To me, that just seems obvious. That is a quality, a value-adding element, to the subscription. And removing it means they'll move to one of a billion other streaming services.
I don't think they have gone after password sharing yet outside of some South American markets.
I read an article yesterday that they're going to roll it out in the US next year. The article said they're going to use IP addresses, which is going to cause them trouble with people who are logging into their Netflix accounts away from home.
Anecdotal, but almost all of the comments in the article said that they wouldn't pay if they were borrowing someone else's password or that they would consider canceling if they were an account holder. Apparently, Netflix is only worth it to a lot of these people if they can share with their friends and family.
To many, watching TV is a communal activity. You discuss what happens in the shows, it provides a safe and known conversation topic at get-togethers. Of course people find value in being able to make sure everyone is on the same page.
To me, that just seems obvious. That is a quality, a value-adding element, to the subscription. And removing it means they'll move to one of a billion other streaming services.