This is why they tried to pivot to Warhammer+ and a subscription model, which failed.
I expect their next move will be transmedia appealing to the mythical 'broader audience' in an attempt to bolster their IPs so they can sell out to a media conglomerate.
Games Workshop is pretty much a lost cause in this regard.
Their "Warhammer is for everyone" campaign pretty much showed they have chosen a side in the culture war-- and it ain't ours.
They have sided with losing money.
Warhammer is too expensive for the SJWs to replace the actual fans, who seem to be going the 3D printing route because of how scummy GW is.
This is why they tried to pivot to Warhammer+ and a subscription model, which failed.
I expect their next move will be transmedia appealing to the mythical 'broader audience' in an attempt to bolster their IPs so they can sell out to a media conglomerate.
I hope the execs responsible die in a fire.
I'm lucky to not be a warhammer fan (though I love the memes), because right now I'd be pretty pissed.