People are trying to bring it back in the form of hybrid airships. In fact one of the Google founders had a hanger where he was working on one. Lockheed Martin created the technology demonstrator everyone is else copying.

https://www.straightlineaviation.com/hybrid-technology

That is applied towards cargo, but there are other companies aiming to operating cruise ships. I think cruising is the most likely market, while cargo will be delivered by SpaceX's Starship.