If it lasts more than few months, it just means Russians will instead be buying the be buying the cheaper asian knockoffs for their kids, which, at this point, are just as good as lego itself, which for the last decade, has cruised entirely on its brand recognition and hollywood movie tie-ins.
https://www.clonebricks.com/ is a site that covers all the lego imitators on the market, and looking at what's available, I feel like lego would have serious trouble unseating some of these companies anywhere that they managed to develop market share.
Hit em where it really hurts - no children's toys for you!
If it lasts more than few months, it just means Russians will instead be buying the be buying the cheaper asian knockoffs for their kids, which, at this point, are just as good as lego itself, which for the last decade, has cruised entirely on its brand recognition and hollywood movie tie-ins.
https://www.clonebricks.com/ is a site that covers all the lego imitators on the market, and looking at what's available, I feel like lego would have serious trouble unseating some of these companies anywhere that they managed to develop market share.
Or the old Soviet-era-style black markets will rise up again; they had no problems operating without the help of social media and computers.
And don’t forget man-children trying to relive their childhoods.