So Rumble just offered Joe Rogan 100M to join the platform
(thepostmillennial.com)
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Over 4 years, so I assume they'll monetize HIM in order to gain the money.
10 million views per episode * 15 per month * 48 months = 7.2 billion views.
7.2 billion views * 50% adblock = 3.6 billion with ads
3.6 billion impressions * $0.02/impression = $72 million.
That's with 1 ad per multiple-hour show so I'm going to guess it wouldn't even be a loss leader, they'd be straight up making money off the deal.
Ah, more like an investment. Rogan would be a fool to take that over cash in the hand considering he has 100 mil contract with Spotify. Maybe if the release him though...