I would presume the value they find in it is to have an in-house for future productions for their own video empire. They do own a ton of movies too, perhaps just more to stack on Prime when you're competing with other major content owners. The money they spend on streaming licensing adds up quick.
Otherwise, who knows. I think it's way overvalued when you compare to what was a considered a crazy price of $4B for Lucasfilm that they've probably already made back even with the shit soup Disney has turned it in to. Then again, prices on everything are getting crazy now. Inflation is real, it's just not trickled down completely yet.
This does give them a studio, as you pointed out, for their in-house productions. They don't really have one and are hemorrhaging cash for stupid shit reasons and for garbage content.
You hit the nail on the head, though, when you said it was for licensing. They got in trouble because they have been streaming/selling digital copies for works they do not own. Starz had the license and sued them over it. A couple other companies did too. Buying the studio means they own the content.
I would presume the value they find in it is to have an in-house for future productions for their own video empire. They do own a ton of movies too, perhaps just more to stack on Prime when you're competing with other major content owners. The money they spend on streaming licensing adds up quick.
Otherwise, who knows. I think it's way overvalued when you compare to what was a considered a crazy price of $4B for Lucasfilm that they've probably already made back even with the shit soup Disney has turned it in to. Then again, prices on everything are getting crazy now. Inflation is real, it's just not trickled down completely yet.
This does give them a studio, as you pointed out, for their in-house productions. They don't really have one and are hemorrhaging cash for stupid shit reasons and for garbage content.
You hit the nail on the head, though, when you said it was for licensing. They got in trouble because they have been streaming/selling digital copies for works they do not own. Starz had the license and sued them over it. A couple other companies did too. Buying the studio means they own the content.