Give how they now have built in tracking API's, because COVID, yeah. And they're listening. I can't tell you the number of times we've noticed in the last two years where we're say standing in front of the Burts Bees display at a Target, make a comment, then the very next ad we see when we get home on Youtube is for burts bees products. Yet something that we never search for or otherwise even purchase.

Just the other day we were talking about something over lunch out at a restaurant and get home and guess what the ads we saw were. Again never searched it or anything like that or even talked about it around the house before.