I kept my mask on outside in the wind once for one reason - it's DUSTY here, and it was just a good excuse to keep it out of my nose and mouth. :P

As for the compliance, yeah, now you'll really see the animal nature in humanity show itself, and see really just how easy it is to manipulate them in a really Pavlovian way. Hell, it's probably easier to train humans than other animals, simply because humans are so arrogant, and think they're so smart, they'll walk right into it, thinking they're so smart for doing so, and patting themselves on the back while walking into the totalitarian mousetrap.

And the media has been well aware of its manipulative power for a long time, it's just been in denial - and still is, even when its social engineering is being done out loud and in the open daylight.