These are the three words we need to meme into existence:
"Journalism is Dead"
And it really is. Fake news and the nonstop clockbait have ruined the industry. But theres still a lot of nornies out there who listen to the news. However they are starting to loose trust. I see even my most liberal friends start to question certain bits of liberal news from time to time.
So let's push them over the edge.
Insult journalists and call then incompetent. Point out any hypocrisy in the news to your liberal friends. And the follow it with the words "Journalism is Dead".
They are not "idiots", t's a very useful investment. They run campaigns for you, do your damage control, smear your opponents, shill your products without full disclosure, promote people you believe in, de-platform those that you don't... you certainly get your money's worth.