Stonetoss was prophetic
(media.kotakuinaction2.win)
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It's an interesting thought.
If McDonalds attack the ad, even on trademark grounds, they'll be seen as homophobic. Ronald McDonald is a far more central part of McDonald's branding than the The King is for Burger King.
BK doesn't have much to lose, even in conservative areas, from people thinking their mascot is gay, because BK don't have life size statues of the king at half their locations.
But McDonalds do, and parents will watch their kids sit in the lap of a clown who's gay on twitter. Meanwhile, at Burger King, parents will seldom encounter the gay king.
So yeah, you could totally interpret this a 4D chess kafkatrap.
Only if you give a fuck about the woke crowd. If you don't this would blow over without making a dent in their profits. I'd argue that it may even help them, being the restaurant that weird creeps, perverts, pedos and psychos hate is quite the endorsement.
The Ronald McDonald of my childhood was a black man in whiteface.
It was considered really "woke" at the time to crow about this to kids, while sitting them down to watch Fat Albert or Good Times.