Odyssey Theater Seats Bought Out to Look Successful
(youtube.com)
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There is no organic talk about the movie. You never hear someone say they went to see it, no one is quoting things from it, there are no memes.
Compare that to Obsession, within the first week it was the talk of the town everywhere. There were memes. People were making parody videos about it.
Normal people hear "Nolan + Greek literature" and immediately nope out. And that's even before the casting of dindus and troons.